Custom gift cards

Many people face problem during selection of gifts on different occasion and but some people really love to choose a suitable gift for their friends, family and colleagues. However in both cases people normally face uncomfortable with the matter of liking and disliking of the person, to whom the gift will be presented. Now this problem has been solved through custom gift card. Custom gift card is a best alternative of non-monetary gifts. May be a question arise in your mind that why simply giving money in envelop is not better. Actually custom gift card make it personal and effective. You can assume that these gift cards improve own effectiveness through more personalize style of presenting a gift to someone.

The custom gift cards are similar to other business cards with a specific identification code. This code is used for the identification of card and tracks the transection record. This code is backed by a strong online system which maintains the card account and also secures it. Normally banks and other financial institutes offers such type of cards. These cards are called custom gift cards because the themes printed on it are customizable according to customer’s choice.  There are readymade cards also available with the relevance of any event.  The themes can also be customized with the relevance of brand components like logo, slogan or advertisement. Some businesses also offer random customer gift card themes with advertisements of different offers.

According to a survey these gift cards are among top most wanted and most liked gifts in UK, USA, Australia, New Zealand and other European countries. The major reason behind its popularity is its flexibility. It gives a freedom to whom whom it is being presented to purchase anything according to his choice or need.

The trend of custom gift cards is being used as normal gifts on different occasions but generally it is being used in business. Different companies and enterprises attract customers through custom gift cards. A whole lot of companies also reward these cards to their employees for their good performance, which develop a motivational and energetic culture among employee.

Custom gift cards are easily available in markets. You can find it on any retail shop or mall. These cards are available in market in different ranges and services. Like some cards are reload able. The reload able gift cards available in market normally have zero balance but at the timeof purchase customer can load an amount according to his preference. Custom gift cards can also be used on filling stations.  But for using it on filling stations it should be manually recorded by cashier.

A custom gift card is best alternative of non-monetary gifts which can really be helpful for the person whom you are presenting this present because he may have other priorities than having a chocolate box any other thing. The trend of custom gift card also saves the effort of searching reasonable gift. Custom gift card is also suitable for everyone and every occasion. No matter whom you are presenting this gift card and on what occasion, your custom card gift will always be liked.

Scratch Card Printing

When you listen about scratch cards the first sketch which your mind may visualize can be an old fashion promotion card with a specific code with some secret information beneath a thin easily removable foil by scratching it.Customers use these cards to retrieve the information hidden under the foil. Few years ago these cards were made from very cheap and low quality material, but know this trend is reshaping. Now there is ferrous competition in business which has raised the level of expectation about quality of customers. There are some other factors as well except competition behind the increased expectation level of customer. These factors can be media, technology and society. Now public is more aware and conscious about quality. And for this reason enterprises are now offering high quality promotional cards processed through advance scratch card printing plants

As I have discussed before because of the high competition in market business managers are investing a bulk of money to advertise their business and differentiate their business in market. For this purpose a scratch can be a very effective and inexpensive tool. Now managers have eliminated that a high quality scratch card can be a tangible connection between business and customer. And this link can make a brand image of your business in customer’s mind.

However to achievethese objectiveyour card should meet the quality standards of scratch card printing process. If the scratch card is of low quality then this strategy can easily fail. Because of these reasons now businesses are offering a quality in even scratch cards and different enterprises are collaborating with other companies by offering high quality scratch card printing services to other businesses. These service industries are using different advance techniques in scratch card printing processed which has increased the effectiveness of scratch card campaigns.

Businesses are using these high quality scratch cards to communicate different packages and other promotional activities to their customers. Another good thing about scratch card campaign is it makes curiosity in customer’s mind which grabs the attention of your customers towards your business. This factor gives a boost to your marketing campaign by leaving a unforgettable exposure in your customer’s mind.

A scratch card can be used for different purpose in marketing campaign but these are mainly use in lucky drawprograms. These cards can also play role in conjection with any traditional event or at the type of opening a new business. The scratch card printing companies also provide consultancy for launching a scratch card campaign. These companies own a well-trained and qualified staff to collaborate with different types of businesses to launch a successful marketing campaign.  These marketing campaigns increase the loyalty level of existing customers and bring new customers to your business.

A high quality scratch card campaign can give you guaranteed boost in the effectiveness your marketing campaign which results in the term of increased business value return. Now scratch cards campaign are also become an important part in advertisement of business. And managers give special attention in these promotional campaigns.

Some Uses of Plastic Cards and metal business cards as gift

Some Uses of Plastic Cards ands metal business cards as gift

Exchange of gifts and presents is an important part of almost every civilization of the word in each era. However the occasions and subject of gift are being changed according to civilization and the culture. Now a days the custom of gift is being reshaped again. In developed countries like USA, UK and other developed countries the trend of plastic and metal business cards as  gift card is grooming. Plastic gift card is a type of limited money withdrawal medium which is issued by bank. These cards are used as nonmonetary gift. In a survey plastic gift card is rated top second most wanted gift in European countries. However in the case of female gender plasticgift card is the top wanted item as a gift.

The shape of plastic card is similar to credit cards, metal business cards or other business cards but with printing of some occasional theme on it. There are different types of theme templates available in the market with the relevancy of different occasions. As much as its identification is concern, it is done by a specific and precise code. This code is worked by a well-managed online electronic system. This system secures the card as well as tracks the activities of the card.The main advantage of plastic business card is it has the back of bank.  You don’t have to worry for the management of plastic gift card campaigns. Different banks offer skilled and experienced co-workers to collaborate with different genres of businesses for launching plastic gift card campaigns for your businesses.

In the verity of plastic cards there is an additional facility available in the term of reliability of plastic gift card.Plastic and metal business cards  can also be used in filling stations but for this purpose the card should not be of steel and manually readable by cashier.

The plastic gift card can contain a magnetic strip on it which can be operated by ATM machines. When a new gift card is purchased it has no balance and it has been can be recharged according to the customer’s requirement which means another difference between normal credit cards and a fixed value cards because of its customized rechargeable facility.Plastic gift card can also be used to buy products online. The range of different gift cards available in market is from five dollars to five thousand dollars. Transections of plastic gift cards are tracked by a strong online system. The precise ID code of card is just used for the identification of card. This online system just work like other banking soft wares which operates the functions of debit cards, credit cards and other ATM keys.

The use of plastic gift card is also being increased as awarding cards in different companies and enterprises. Managers use these cards to promote the motivation in their employees. In this way a plastic gift card can be an effective tool for promoting motivational and energetic culture in organizations.The custom of plastic gift card is still rising and people are adopting it through presenting a gift card as present item on different occasions

Metal business cards

Metal business cards

Few years ago the typical usage of plastic business cards and metal business cards was nothing but just introducing one’s business name and exchanging of contact information but now a day there is evolution in the trend of Business cards. Now business owners are offering attractive plastic business cards and metal business cards with great look and high capacity of exposure. This trend has been adopted by a majority of businesses especially in European countries. The reasons behind the rapid adoption of this trend are its durability, attractiveness and effectiveness but these are not much important. Actually metal business cards has proved itself a very effective mean of creating brand awareness, exposure and brand image in customer’s mind because of its printing quality, sharp colors and capacity to provide high quality of printing.

Plastic business cards are now being used as a mean of marketing tool by giving it an attractive and creative art to grab the attention of viewer. And the function of typical business card s has been changed from merely changing information to shiny business flyer with business details.

Following are some key points that will make it clear that how plastic business card can be a great marketing tool for your business.

1: High level of customer satisfaction

Business managers have noticed that a good plastic business card can increase the level of satisfaction of their customers. Its attractive look with high quality printing on a flat plastic piece gives a feeling of satisfaction to its customer.

2: Cutoff in marketing expense

Plastic business card can decrease the marketing cost of any business. The good thing about a plastic business card system is it’s installation cost. Even a small business can own a plastic business cad printing system which reduces the per printing cost. Business advertisement or any recent offer can also be printed on plastic business cards as well.

3: Targeted promotions

Business plastic cards also allow you to offer any special promotion to a specific segment of market which gives an opportunity to expand the business for new market segments. Targeted promotions can also give you useful data about your customer needs and wants and allow you to offer services which are beyond the expectations.

4: Strong business exposure

The use of high quality printing with creative art enables a business plastic card to give a strong exposure to its customers. This thing builds a good impression of business in unforgettable way.

5: Enhance brand loyalty

As you know that plastic business cards contain high quality and durable material which people want to keep in their wallet. This factor ensures a long-term relation with customer which enhances the brand locality in customer mind.

6: Customizability with electronic data bases

Some plastic business cards are capable to contain a plastic magnetic tape on it. This magnetic tape can save some information of card holder. Through synchronizing plastic business cards with data bases can maintain data bases. These data bases can deliver useful information about customer behavior and other market factors.

These are some of the main reasons and advantages of using plastic business cards instead of typical business cards. metal business cards cards have been shaped as a great marketing tool and now people have awareness about the importance of adopting this trend.